Our Mission is To Be of Service to People and Planet
Founded in response to the Iraq War, we started from a belief that awareness changes how we think and act: that people who understand the world — its wars, its inequalities, its environmental crises, its human rights failures — make better choices in how they live and how they show up. That belief still drives us. We’re a certified B Corp that donates a significant share of profits to frontline environmental and social justice organizations. We invest in the communities most affected by the systems we’re trying to change. What we do in the world is what drives us.





